The Psychology of Color in Branding and Marketing 🎨 The Psychology of Color in Branding and Marketing Color is one of the first things people notice in a brand. It triggers emotions, perceptions, and even purchasing behavior. Understanding the psychology of color can help you make better branding decisions as a designer or business owner. Did you know? Research shows that up to 90% of a consumer's initial judgment of a product can be based on color alone. 🔍 Why Color Psychology Matters in Design Colors communicate messages without words. They tell stories, evoke moods, and even define brand identity. For instance, blue often symbolizes trust, while red evokes energy and urgency. 🌈 Common Brand Colors and Their Meanings Red Energy, passion, urgency. Common in food and sales ads. Blue Trust, professionalism, calm. Used by banks and tech comp...