✍️ Typography Essentials: Choosing the Right Font for Every Project
Typography is one of the most underrated yet crucial elements in graphic design. The right font doesn’t just look good—it communicates tone, emotion, and clarity. Whether you’re designing a poster, logo, or website, your choice of font can make or break the project.
📚 Why Typography Matters
- First impressions: Fonts create immediate impact before a word is even read.
- Readability: A good typeface ensures your message is easy to read.
- Brand voice: Fonts reflect the personality of the brand—playful, serious, modern, or vintage.
🔠 Font Categories You Should Know
- Serif: Classic and formal (e.g., Times New Roman, Georgia)
- Sans-serif: Clean and modern (e.g., Helvetica, Roboto)
- Script: Elegant and flowing (e.g., Pacifico, Dancing Script)
- Display: Bold and decorative, great for headlines (e.g., Lobster, Bangers)
🎨 Interactive Font Preview
Select a font to see how it changes the sample text:
The quick brown fox jumps over the lazy dog.
💡 Typography Tips for Designers
- Use no more than 2–3 fonts in one project
- Pair fonts with contrast (e.g., serif + sans-serif)
- Check kerning (spacing) for balance and readability
- Make sure text hierarchy is clear (title, subtitle, body)
- Use bold/italic sparingly for emphasis
Typography isn't just decoration—it's communication. With a bit of practice, you'll be able to choose fonts that not only look good but feel right for every project you tackle.
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