From Sketch to Screen: A Step-by-Step Logo Design Workflow

🎨 From Sketch to Screen: A Step-by-Step Logo Design Workflow

Designing a logo isn’t just about putting shapes and text together. It’s a creative journey that blends inspiration, research, strategy, and visual storytelling. Here's a professional workflow you can follow—from your sketchbook to your final screen-ready logo.

🔍 Step 1: Client Brief & Research

Understand the client's business, values, audience, and competitors. Ask about their vision and preferences to create a strategic foundation.

🧠 Step 2: Brainstorm & Conceptualize

Sketch out rough ideas based on keywords and the brand’s tone. This is your creative sandbox—explore typography, shapes, and icons freely.

✏️ Step 3: Sketch It Out

Use pen and paper or a tablet to draw multiple logo ideas. Don’t focus on perfection—focus on concept. Select 2–3 strong directions.

💻 Step 4: Vectorize Your Logo

Move to a vector tool like Adobe Illustrator, CorelDRAW, or Figma. Recreate your sketch with clean lines, scalable shapes, and grid alignment.

🎯 Step 5: Typography & Color

Choose fonts that align with the brand personality. Apply color theory—use no more than 2-3 harmonious colors with proper contrast and clarity.

🔬 Step 6: Test & Tweak

View your logo in different sizes and contexts—social media, website header, print. Make adjustments to spacing, size, or layout as needed.

✅ Step 7: Final Delivery

Export in multiple formats (SVG, PNG, EPS, PDF). Provide a style guide if possible with logo rules, colors, and typography specs.
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